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Consultants >Drug barons or business saviours?
Businesses have bought external advice since businesses began
- but when it develops into an addiction it's time to wean the
company off over-reliance on consultants.
Buying
advice seems simple. You need advice, I tell you what you don’t
know and you pay for my expertise. It's an arms-length relationship,
called on when you need it.
Most
consultancy is a bit more complex and consultancy buyers may
complain of being taken over, with one director describing consultants
as 'chest-bursting aliens'.
Consulting
firms want to maximise profit and selling more business to the
same client, or new clients, is the way to do it - delivering
more consulting services and enhancing market share.
Fine
up to a point, but do consultants sell more than the client
needs or can cope with? Do consultants sometimes creat relationships
where clients become increasingly dependent?
The
dependency spiral
As a consultant it's in my financial interests to sell you more.
I can do this by meeting your needs….and possibly increasing
them…to sell you even more (and therefore increase my
profit).
While
I'm in your organisation other people might feel I can be of
benefit to them too – and so I can offer support to even
more people.
As
a client you want to do things well – and as an expert
I can explain how, which helps you improve your skills and knowledge.
Then
you become overloaded – and my support becomes ‘business
as usual’.
Together
we create a spiral of dependency.
You become less confident as we jointly create a changed situation
in which you move further away from your knowledge base.
You
now need consultants to operate at this new level of ‘business
as usual’. You are dependent.
What
to do?
A consultant’s energy gives you a high; a consultant’s
advice makes you feel more confident; consultants give you extra
headroom to do more.
Occasional
uppers are fine – we all need that bit of caffeine. But
once you find life difficult without a consultant's help there
is a dependency problem.
As
with all dependency – first acknowledge the problem, and
the dependency.
-
Who
is affected?
- What
consultancy is being provided?
- How
value adding is it?
- Can
we do this ourselves?
- Should
we do this ourselves?
Unhooking
from consultancy dependency is hard – as difficult as
any drug dependency.
Kicking
the habit
First
acknowledge the scope of the dependency – it may be bigger
than you think, where budgets and sign-off authorities are scattered.
Managers
may make unwise purchasing decisions but purchasing functions
brought in to sort out the problem don't always help.
Managers
should review consultancy at the level it is purchased:
Q.
Who uses which consultants and how long has this been going
on? (Indicates level of dependency)
Q.
How are consultants purchased? (Indicates
good or bad purchasing practice)
Q.
How are consultants reviewed? (Indicates
good or bad deliverables management)
It's
difficult to argue against having a good grip on what your consultants
are doing but experience suggests clients' consultant management
is often weak.
Deliverables
are poorly defined and expectations implicit. An overall picture
of how consultants are managed across a business is rarely viewed
in its entirety.
Businesses
recognising an over-spend often demand: 'No more consultants'.
But putting the brakes on is a desperate measure creating instability
while the edict runs its course.
This
action is a blunt instrument where ‘babies’ go out
with ‘bath water’.
In
cases of dependency, it's better to review consultant activity,
consider its value and manage an exit, or de-scope the intervention.
January 2006
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